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GEICO B2B: A Deep Dive into Business-to-Business Strategies GEICO, the Government Employees Insurance Company, is a well-known name in the personal auto insurance market. Famous for its gecko mascot and catchy slogans, GEICO has built a strong brand around direct-to-consumer sales. However, beyond its consumer-facing operations, GEICO also engages in significant business-to-business (B2B) activities. While … Read more